Call tracking for UK businesses
See exactly which ads and campaigns drive your phone calls. With B4BC call tracking, you can prove ROI, cut wasted spend, and win more customers.
What is call tracking?
Call tracking is a simple but powerful way to understand where your phone calls are coming from. Instead of guessing whether a customer found you through Google, social media, or a print advert, each marketing channel gets its own tracking number. When someone calls, the system automatically records which campaign drove the enquiry.
For small businesses, this means you can finally connect the dots between your marketing spend and real customer conversations. With call tracking from B4BC, you’ll see exactly which ads deliver results, which channels bring in the best customers, and where to focus your budget to grow faster—all without changing the way your customers pick up the phone and call you.
Benefits of call tracking for small UK businesses
Phone calls are often the lifeblood of small businesses, but without the right tools, it’s hard to know which marketing efforts are paying off. Call tracking software from B4BC helps you make smarter decisions, save money, and never miss an opportunity.
When you invest in advertising, you want proof it’s working. Call tracking software shows you exactly which ads, keywords, and campaigns are generating calls and which ones aren’t. Instead of relying on assumptions, you’ll have clear data to justify spend, refine your strategy, and put more money into the channels that actually grow your business.
For small businesses, every phone call is a potential customer. Call tracking helps ensure those calls never slip through the cracks. With instant missed call alerts and voicemail-to-email notifications, you can follow up quickly, capture lost opportunities, and stop competitors from winning over prospects that should have been yours.
Great service starts with understanding your customers. With call monitoring, you can listen back to recordings, analyse common queries, and coach your team based on real conversations. This helps you improve scripts, standardise responses, and deliver consistent, professional interactions that keep customers coming back.
Without call tracking software, it’s easy to waste money on campaigns that don’t deliver. By linking calls directly to your marketing activity, you’ll see which efforts bring in customers and which ones don’t. That means you can cut out underperforming ads, reduce wasted spend, and reinvest your budget into the channels that truly drive growth.
Call tracking software features
Our call tracking is designed with small businesses in mind: easy to set up, simple to use, and powerful enough to give you real insights. Here are the core features that make it such a valuable part of your phone system.
Dynamic number insertion (DNI)
Show unique phone numbers on your website depending on how visitors found you — whether through Google Ads, social media, or SEO. This allows you to see which marketing channels are driving the most calls and optimise spend for maximum return.
Campaign-level tracking
Assign different tracking numbers to individual campaigns, adverts, or even print materials. When a customer calls, you’ll know exactly which source they came from. This makes it easy to compare performance across channels and double down on the ones that generate real results.
Call recording and transcription
Improve customer service and staff training with the ability to record and review calls. With transcription, you can quickly scan conversations for insights, identify common questions, and coach your team using real examples. This helps you deliver a more professional, consistent customer experience.
Missed call alerts
Never lose a lead to voicemail again. With B4BC, you’ll receive instant notifications whenever a call is missed, giving you the chance to follow up right away. Quick responses mean happier customers, higher conversion rates, and fewer opportunities slipping through the cracks.
Analytics and CRM integration
Connect call tracking directly with your existing tools, from Google Analytics to CRM platforms like HubSpot or Salesforce. This gives you a full view of the customer journey — from marketing source to phone call to sale — helping you make data-driven decisions that grow your business.
Local and toll-free numbers
Choose numbers that reflect your brand image. Use local numbers to build trust in your community or toll-free numbers to project a national presence. B4BC gives you the flexibility to shape how your business is seen while still capturing detailed call tracking data.
How does call tracking work?
B4BC makes call tracking simple. There’s no complicated setup or technical expertise needed. Just a straightforward process that runs in the background while you focus on running your business. Here’s how it works:
1. Assign a tracking number
Choose a unique number for each marketing channel, advert, or campaign. Whether it’s your website, Google Ads, social media, or print flyers, each source gets its own number so you can clearly see where calls originate.
2. Customer makes a call
When someone dials that number, the call is seamlessly routed through your B4BC phone system. To the customer, it feels like a normal call. There’s no difference in experience. Behind the scenes, the system logs the source of the call automatically.
3. View insights and take action
In your reporting dashboard, you’ll see exactly which marketing efforts are driving calls, how your team handled them, and where improvements can be made. These insights help you refine campaigns, coach staff, and make better business decisions based on real data.
Why UK businesses choose B4BC
Award-winning reliability
Our 99.999% uptime guarantee ensures your call tracking software and phone systems never let you down when customers want to reach you.
Lightning-fast deployment
Same-day installation available across the UK. Get your new communication systems running immediately without lengthy delays.
24/7 UK-based support
Always-on technical support from our in-house engineering team. Real people, real expertise, available whenever you need help.
All-in-one solutions
Complete communication packages including VoIP phone systems, high-speed broadband, mobile services, and expert guidance.
Tailored packages
Customised solutions designed around your specific business requirements and budget.
Proven track record
Multi-award-winning provider with 4.8/5 customer reviews and over 17 years of experience serving UK businesses.
What our customers say
Matthew Burton
I have used B4BC for almost 6 years now with my existing business & when it came to setting up my broadband / phone provisions for a new business I went straight to B4BC. These guys have exceptional customer service & take all the stress off your plate so you can focus on the million other things you need to take care of within your business. Could not recommend any higher!
Krishna Pariyar
B4BC has been the best system that I have used so far. They have solutions for every business phone system. The app works on both the desktop and phone, which have made operations convenient. Their support is great with response time and requests. And it’s really easy to reach the Account Manager through email, website chat support, phone and support ticket.
Dan Hall
I would highly recommend anyone to use B4BC for their phone and broadband needs. We have recently moved over to a VoIP system and the whole service from start to finish has been excellent.
Esther Wakeman
Absolutely thrilled with my experience after dealing with Best 4 Business. Not only have they saved our business a significant amount of money, but it has been a breeze to do. Efficient and friendly team.
Darren Lashford
Use B4BC for all our telecoms and its a breath of fresh air compared to who we used before. Recently moved our energy management through them and I’m equally as impressed. I wouldn’t hesitate for a second to recommend them.
Sarah Lowe
Fortunately getting in touch with the team at Best 4 Business is very easy, there are no long call queues so you’re not left on hold for ages & you don’t have to go through lots of different options before being connected to an actual person. The issues I have experienced have been dealt with immediately.
Conor Alexander
We’ve been working with B4BC for many years and they’ve consistently been a pleasure to deal with. Most recently, they upgraded our broadband and phone system – everything was handled smoothly and went exactly as planned.
Philip Wright
Working with Best 4 Business on a Communication system plan that provided modern solutions has been an absolute pleasure. The information afforded, depth of knowledge and flexibility provided was perfect for our future business requirements.
Mark James Morsley
Changing my entire office phone system and broadband is no small task, in fact it’s quite daunting. However luckily or really thanks to Google I found Best4 Business. These guys at B2B are just brilliant! I now have a new VOIP phone system, massively quick broadband, great phones, ongoing support and I have saved nearly £200 a month. Happy owner!!
Stuart Turley
Excellent service and support from these guys. It makes a change to be able to actually talk to someone when you require help without jumping through hoops, I would highly recommend them.
Matthew McKenna
Fantastic service from Best 4 Business Communications. I found this company online on Tuesday and within 2 days they had an engineer on site! We had been unable to get BT in for four weeks now.
Piotr Silwinski
I wholeheartedly recommend B4BC as an internet solution provider. Their outstanding customer service, technical expertise, everyday support make them the ideal partner. Thank you, B4BC, for your unwavering support and for keeping me connected every day!
Ready to get set up with call tracking?
Call tracking isn’t a standalone add-on. It’s built right into B4BC’s powerful VoIP phone solutions. That means you get all the modern features your business needs (crystal-clear calls, flexible routing, conferencing, voicemail-to-email) plus the ability to see exactly where every call comes from.
With B4BC, you don’t just get a phone system. You get a smarter way to manage calls, prove your marketing ROI, and grow your business with confidence.
Get in touch with our team today and see how B4BC can help your business take every call further.
Frequently asked questions
Call tracking is a simple but powerful tool that shows you which adverts, websites, or campaigns make your phone ring. Each marketing activity is given a unique tracking number, so you know exactly where calls are coming from. For small businesses, this means you can stop guessing and focus your budget on the channels that actually bring in customers.
Not at all. Call tracking software works alongside your existing phone system, so there’s no need for new handsets or complicated installations. The numbers are set up in the background and simply forward to your current lines. This makes it easy to get started quickly, with minimal disruption to your daily business operations.
Yes. Most call tracking solutions come with extra features like call recording, transcription, and detailed reporting. This allows you to review customer conversations, train staff more effectively, and spot common questions or objections. The reporting dashboards make it easy to see trends in call volume, duration, and source, giving you a clear picture of performance.
Call tracking is available as an add-on to B4BC’s VoIP and telecoms packages. This means you can tailor your setup depending on your business needs and budget. Many customers choose to bundle call tracking with their VoIP system for a seamless experience, creating one joined-up solution for both reliable communication and powerful marketing insights.
Yes. Modern call tracking platforms integrate easily with popular tools such as Google Analytics, Google Ads, and leading CRM systems. This allows you to bring all your data together in one place, creating a complete view of the customer journey from first click through to phone call and conversion. It makes reporting faster, easier, and far more accurate.
