Cloud Based Phone System
Say goodbye to missed calls, clunky hardware, and costly line rentals. Switch to a flexible, reliable cloud phone system built for growing small businesses.
What is a cloud based phone system?
A cloud based phone system — also known as cloud telephony or hosted VoIP — lets you make and receive business calls over the internet instead of using a traditional phone line.
Unlike outdated landlines that rely on bulky hardware and physical infrastructure, cloud phone systems are hosted remotely and accessed via devices like desk phones, mobile phones, or even your laptop.
Why are small businesses switching the cloud?
- Built to Grow with You. A cloud phone system flexes with your business — add users, features, or phone numbers in minutes.
- Work from Anywhere. Make and receive calls from any device — desk phone, mobile app, or laptop.
- Cut Costs, Not Quality. No expensive hardware, no maintenance fees, and no more line rental charges.
How does a cloud phone system work?
A cloud phone system uses the internet — not physical landlines — to handle calls. When you dial a number, your voice is converted into data and securely transmitted over your internet connection using VoIP (Voice over Internet Protocol) technology.
The system is hosted in remote data centres (“the cloud”), which means there’s no on-site hardware to manage. You access the phone system through an app or web dashboard, where you can add users, set call routing rules, manage voicemail, and more — with no technical expertise needed.
Join 2,000+ UK businesses already switching to smarter cloud phone systems
We’re is an award-winning business communications provider, trusted by thousands across the UK. Take our quick 4-step self-assessment to find the best phone system for your business.
All your business communications in one powerful platform
Our cloud phone system brings together voice, video, and messaging — all in one place, on any device.
- Boost productivity with seamless communication
- Reduce costs by replacing multiple tools with one platform
- Stay connected with customers and teams from anywhere
Stay connected, anywhere
Use our mobile and desktop app to make and receive business calls on the go — no desk phone required.
- Keep your business running smoothly, whether you’re in the office or on the move
- Use one business number across all devices for a consistent, professional presence
Never miss a call
Smart call routing ensures every call reaches the right person, even if your team is remote.
- Reduce missed opportunities and response times
- Automatically direct calls based on time of day, team availability, or location
Create a local presence
Establish trust in any market with local phone numbers — without needing a physical office.
- Make your business feel local to every customer, no matter where you’re based
- Expand into new regions quickly and affordably
Close deals faster
Connect your phone system to your CRM for more productive, personalised conversations.
- Instantly access caller info, history, and notes before answering
- Save time by automatically logging call activity into your CRM
Cloud vs traditional phone systems
Features
Cloud phone system
Traditional phone system
Hardware Requirements
No physical hardware needed — works via app or browser.
Requires on-site PBX systems and handsets.
Setup Time
Quick setup — up and running in minutes.
Long installation times and complex wiring.
Scalability
Add or remove users instantly as your business grows.
Scaling up requires new hardware and manual setup.
Remote Working
Make and receive calls from any location or device.
Tied to the physical office location.
Maintenance
Managed and updated in the cloud by your provider.
Manual maintenance and costly service visits.
Call Management
Advanced features like call routing, voicemail-to-email, and call recording included.
Limited call features — upgrades often require new equipment.
Cost Efficiency
Lower monthly costs with no line rental or maintenance fees.
High upfront and ongoing costs for equipment and lines.
Call Quality
Crystal-clear voice calls with stable internet connection.
Quality varies depending on phone line condition and distance.
Why B4BC is the right cloud phone system provider for your business
With over 10,000 happy users and multiple industry awards, we know what it takes to deliver reliable, future-ready communications for small businesses across the UK.
Lower monthly bills
Whatever you’re paying now, we can guarantee a lower price. On average, our customers save 40% on their annual bills.
UK-based call centre
Get expert support from real people, based right here in the UK. No scripts. No call queues. Just fast, helpful answers.
Personal, friendly service
We get to know your business and tailor your phone system to suit you — with a dedicated team that’s here for you 24/7.
Record & review every call
✅ Call recording helps you monitor quality, support training, and resolve disputes — with easy access to saved recordings when you need them.
✅ Call analytics give you clear visibility into team performance, call volume, and missed opportunities, so you can make smarter decisions fast.
Smarter call management
✅ Auto-attendant professionally greets and routes incoming calls to the right person or team, 24/7.
✅ Customised caller ID ensures your business name and number appears, building trust and boosting pickup rates.
More ways to communicate
✅ Multi-party calling lets you collaborate with multiple people on one line — ideal for team discussions or customer escalations.
✅ Number display gives you full control over which number is shown on outbound calls, whether local, national or custom.
Our reviews speak for themselves
Matthew Burton
I have used B4BC for almost 6 years now with my existing business & when it came to setting up my broadband / phone provisions for a new business I went straight to B4BC. These guys have exceptional customer service & take all the stress off your plate so you can focus on the million other things you need to take care of within your business. Could not recommend any higher!
Krishna Pariyar
B4BC has been the best system that I have used so far. They have solutions for every business phone system. The app works on both the desktop and phone, which have made operations convenient. Their support is great with response time and requests. And it’s really easy to reach the Account Manager through email, website chat support, phone and support ticket.
Dan Hall
I would highly recommend anyone to use B4BC for their phone and broadband needs. We have recently moved over to a VoIP system and the whole service from start to finish has been excellent.
Esther Wakeman
Absolutely thrilled with my experience after dealing with Best 4 Business. Not only have they saved our business a significant amount of money, but it has been a breeze to do. Efficient and friendly team.
Darren Lashford
Use B4BC for all our telecoms and its a breath of fresh air compared to who we used before. Recently moved our energy management through them and I’m equally as impressed. I wouldn’t hesitate for a second to recommend them.
Sarah Lowe
Fortunately getting in touch with the team at Best 4 Business is very easy, there are no long call queues so you’re not left on hold for ages & you don’t have to go through lots of different options before being connected to an actual person. The issues I have experienced have been dealt with immediately.
Conor Alexander
We’ve been working with B4BC for many years and they’ve consistently been a pleasure to deal with. Most recently, they upgraded our broadband and phone system – everything was handled smoothly and went exactly as planned.
Philip Wright
Working with Best 4 Business on a Communication system plan that provided modern solutions has been an absolute pleasure. The information afforded, depth of knowledge and flexibility provided was perfect for our future business requirements.
Mark James Morsley
Changing my entire office phone system and broadband is no small task, in fact it’s quite daunting. However luckily or really thanks to Google I found Best4 Business. These guys at B2B are just brilliant! I now have a new VOIP phone system, massively quick broadband, great phones, ongoing support and I have saved nearly £200 a month. Happy owner!!
Stuart Turley
Excellent service and support from these guys. It makes a change to be able to actually talk to someone when you require help without jumping through hoops, I would highly recommend them.
Matthew McKenna
Fantastic service from Best 4 Business Communications. I found this company online on Tuesday and within 2 days they had an engineer on site! We had been unable to get BT in for four weeks now.
Piotr Silwinski
I wholeheartedly recommend B4BC as an internet solution provider. Their outstanding customer service, technical expertise, everyday support make them the ideal partner. Thank you, B4BC, for your unwavering support and for keeping me connected every day!
Ready to upgrade your phone system?
Make the switch to a cloud-based phone system that’s built for modern business. Join 2,000+ UK companies already working smarter and cutting costs.
Cloud phone based system FAQs
Very. With 99.999% uptime and encrypted connections, you can trust your cloud based telephony to work when you need it most.
Yes — our system works across mobile devices, desk phones, and web apps so you can take your business calls from anywhere.
Absolutely. Our solutions scale from solo operators to teams of 10+ without complexity or extra cost.
Yes — you can port over your current phone numbers when you switch to our cloud telephone system.
A cloud phone system runs over the internet and doesn’t require on-site hardware, making it more flexible and cost-effective than a traditional phone line.
Must-have features include call routing, voicemail-to-email, call recording, auto-attendant, and mobile/desktop access. Depending on your setup, CRM integration, analytics, and click-to-call can also boost efficiency and customer service.
Most setups can be completed within a few hours to a couple of days, depending on your team size and requirements. There’s no need for complex installations — everything is handled remotely.
Cloud phone systems don’t use much bandwidth — typically 100kbps per active call. A standard business broadband connection is usually more than enough, but we’ll help assess your needs to ensure smooth performance.
Absolutely. We can transfer (port) your existing number to your new cloud phone system so there’s no disruption for your customers.
If your internet goes down, your system can automatically reroute calls to mobile phones or backup numbers, so your customers never hit a dead end. We’ll help set up these contingencies during onboarding.
Yes — with a stable internet connection, you’ll get crystal-clear voice quality that often outperforms traditional landlines. Our systems are built for reliability, with 99.999% uptime and automatic failover options.
A cloud-based phone system is ideal for small businesses. It’s cost-effective, scalable, and packed with features that help you sound professional, stay connected on the move, and grow without hassle.
