Click to call
Make it easier than ever for customers to reach you. With B4BC’s click-to-call solutions, one tap connects prospects straight to your team, helping you win more leads and deliver faster service.
What is click to call?
Click to call is a feature that allows customers to start a phone call with your business directly from a website, email, or app by simply clicking a button or link. Instead of having to dial a phone number manually, they can connect with you instantly through their browser or device.
For businesses, this makes it easier for customers to get in touch, reduces friction in the sales process, and increases the chances of converting website visitors into paying customers. It is often used on contact pages, product pages, and in digital ads.
What are the benefits of click-to-call?
Click-to-call might sound like a small feature, but it can make a big difference to how customers connect with your business.
Here are some of the biggest benefits:
Nobody likes copying and pasting phone numbers or fumbling around with dial pads. With click-to-call, your customers can reach you in a single tap. That means less time wasted and more conversations started. When it’s that easy, people are far more likely to pick up the phone and get in touch.
And when customers can contact you instantly, you can respond quicker too. Every second counts when someone is choosing between you and a competitor. Click-to-call gives you the edge.
The simpler it is to call, the more calls you’ll get. By removing barriers, click-to-call increases the number of enquiries that actually turn into conversations. Even casual website visitors are more likely to reach out when it’s just one click away.
It’s not just about new leads either. Existing customers can also get through more easily when they need help, meaning less frustration and more loyalty.
Click-to-call makes customers feel looked after right from their very first interaction. Instead of digging around for your phone number, they’re instantly connected to a real person who can help.
That smooth first step sets the tone for the whole customer relationship. People remember when things are simple and stress-free, and that positive start can be the difference between a one-off enquiry and a long-term customer.
Whether someone is browsing on their laptop at home, scrolling on their mobile on the train, or using a tablet at work, click-to-call just works. The technology automatically dials from whatever device they’re on.
For your team, that means more chances to connect no matter where your customers are. You don’t lose leads because someone was on the “wrong” device when they found you.
Key features of click to call
One-click calling
Customers can call your business with a single tap on a button, link, or phone icon. No more copying and pasting numbers. They’re instantly connected to your team.
Integration with VoIP systems
Click-to-call works seamlessly with your VoIP or cloud telephony platform. That means you can route, record, or transfer calls just like any other inbound call.
Call tracking and analytics
Track exactly how many calls come from your website, ads, or campaigns. This gives you clear insights into ROI and helps optimise future marketing spend.
Click-to-call in ads
Platforms like Google Ads and Facebook let you add click-to-call buttons directly into adverts. Customers can ring you straight from the ad without even visiting your site.
CRM and helpdesk integration
Link calls directly into your CRM or helpdesk system so every interaction is logged. Your team can follow up quickly and keep customer records up to date.
Call routing options
Decide where each click-to-call goes: sales, support, or a call queue. Customers reach the right person faster, improving service and saving time for your team.
How click to call improves sales team performance
Click-to-call is a game changer for sales teams because it makes reaching prospects quicker and easier. Instead of typing out phone numbers from lead lists, your team can start a conversation with just one click. More time selling, less time dialling.
It also works hand in hand with CRM systems. Every call is automatically logged, with details like duration and notes, so nothing slips through the cracks. Your salespeople stay organised without the admin slowing them down.
The result is more calls, more connections, and more opportunities every single day. Businesses often see an immediate boost in call volumes once click-to-call is in place.
With B4BC’s VoIPSure platform, click-to-call comes built in and integrates with the CRM tools your team already uses. That means professional features without the complexity, and faster results for your business.
Why UK businesses choose B4BC
Award-winning technology
Our VoIPSure platform has won multiple industry awards for reliability and features. You get enterprise-grade calling technology at affordable prices.
UK-based support
Our support team is based right here in the UK and available 24/7/365. When you need help, you’ll speak to real people who understand your business.
Quick installation
We can set up your click to call system on the same day in many cases. Our engineers handle everything so you can start taking calls immediately.
Proven reliability
With 99.999% uptime and redundant systems, your click to call feature will work when customers need it most.
All-in-one solution
Combine call routing with broadband, mobiles, and other services. One provider, one bill, one point of contact for all your communication needs.
Built to grow with you
Whether you’re a small team or a growing enterprise, our solutions scale effortlessly. Add users, locations, or features as your business evolves, without costly upgrades.
What our customers say
Matthew Burton
I have used B4BC for almost 6 years now with my existing business & when it came to setting up my broadband / phone provisions for a new business I went straight to B4BC. These guys have exceptional customer service & take all the stress off your plate so you can focus on the million other things you need to take care of within your business. Could not recommend any higher!
Krishna Pariyar
B4BC has been the best system that I have used so far. They have solutions for every business phone system. The app works on both the desktop and phone, which have made operations convenient. Their support is great with response time and requests. And it’s really easy to reach the Account Manager through email, website chat support, phone and support ticket.
Dan Hall
I would highly recommend anyone to use B4BC for their phone and broadband needs. We have recently moved over to a VoIP system and the whole service from start to finish has been excellent.
Esther Wakeman
Absolutely thrilled with my experience after dealing with Best 4 Business. Not only have they saved our business a significant amount of money, but it has been a breeze to do. Efficient and friendly team.
Darren Lashford
Use B4BC for all our telecoms and its a breath of fresh air compared to who we used before. Recently moved our energy management through them and I’m equally as impressed. I wouldn’t hesitate for a second to recommend them.
Sarah Lowe
Fortunately getting in touch with the team at Best 4 Business is very easy, there are no long call queues so you’re not left on hold for ages & you don’t have to go through lots of different options before being connected to an actual person. The issues I have experienced have been dealt with immediately.
Conor Alexander
We’ve been working with B4BC for many years and they’ve consistently been a pleasure to deal with. Most recently, they upgraded our broadband and phone system – everything was handled smoothly and went exactly as planned.
Philip Wright
Working with Best 4 Business on a Communication system plan that provided modern solutions has been an absolute pleasure. The information afforded, depth of knowledge and flexibility provided was perfect for our future business requirements.
Mark James Morsley
Changing my entire office phone system and broadband is no small task, in fact it’s quite daunting. However luckily or really thanks to Google I found Best4 Business. These guys at B2B are just brilliant! I now have a new VOIP phone system, massively quick broadband, great phones, ongoing support and I have saved nearly £200 a month. Happy owner!!
Stuart Turley
Excellent service and support from these guys. It makes a change to be able to actually talk to someone when you require help without jumping through hoops, I would highly recommend them.
Matthew McKenna
Fantastic service from Best 4 Business Communications. I found this company online on Tuesday and within 2 days they had an engineer on site! We had been unable to get BT in for four weeks now.
Piotr Silwinski
I wholeheartedly recommend B4BC as an internet solution provider. Their outstanding customer service, technical expertise, everyday support make them the ideal partner. Thank you, B4BC, for your unwavering support and for keeping me connected every day!
Ready to improve your business with click to call?
Click to call technology isn’t just a nice-to-have feature anymore. It’s essential for businesses that want to compete in today’s fast-moving market. Your customers expect instant access to real people when they need help or want to buy.
The right click to call solution does more than just connect calls. It provides valuable data about your customers, improves your team’s productivity, and ultimately drives more sales.
B4BC makes implementing click to call simple and affordable. Our team handles the technical details while you enjoy the benefits of better customer connections. With our award-winning VoIPSure platform and expert UK support, you’ll have everything you need to succeed.
Get in touch with us today and see how B4BC can transform your call handling.
Call routing FAQs
Click-to-call turns a phone number or button on your website or app into a direct call link. When a visitor taps it, their device automatically dials your number. Behind the scenes, the call routes through your VoIP or phone system, just like any other inbound call. It’s simple, instant, and reliable.
With a VoIP system like B4BC’s VoIPSure, click-to-call is already built in. You just need to add the call button or link to your website or app. Once set up, customers can start calling with a single tap. Our team handles the setup for you, so there’s nothing complicated to manage.
Adding a click-to-call button is straightforward. You place a small snippet of code or a phone link onto your site, which instantly makes the number clickable. B4BC provides ready-made options and can take care of the setup for you. That way, you get a professional, fully tested button without any hassle.
Yes, platforms like Google Ads, Facebook, and Instagram all support click-to-call features. You can add a call button directly into your adverts so customers can ring you straight from the ad. It’s a great way to capture leads at the exact moment they’re interested in your product or service.
Most modern CRMs integrate seamlessly with click-to-call. When a salesperson clicks to call, the CRM can log the interaction, record call length, and prompt for follow-up notes automatically. B4BC’s VoIPSure platform connects with popular CRM systems, so your team can stay organised and no lead or customer query gets missed.
With B4BC, click-to-call is included as part of our VoIPSure business phone system. It’s not an add-on or hidden extra. We believe features like this should be standard because they make such a big difference to customer experience and sales performance. Everything you need comes in one simple package.
